Jul, 2015

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Interns: Your Company's Future Brand Ambassadors
Thu, July 16, 2015

By Ryan Scott

Summer is the high season for interns, so corporate environments everywhere often look a little younger. According to the National Association of Colleges and Employers (NACE), estimates of the total number of interns range from one to two million – but this is only a guess, since so many businesses don’t document unpaid interns.

The explosion of internships gets a deservedly bad rap as a frequently unfair channel for free or cheap labor. But if handled thoughtfully by both sides as a structured mentoring experience providing opportunities for meaningful work, internships can be a mutually beneficial tool for businesses and students alike.

In the best of worlds, companies are able to lay the seeds for millennial recruitment by developing relationships with future job seekers, while also creating brand ambassadors that can spread the positive word about their organizations to other employee prospects. And mentoring an intern can serve as a novel form of community outreach that’s uniquely rewarding for existing employees. Click here to read more.

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